Blog

Golden Equation June 2020 Instagram Winner

After two weeks of entries, we have now closed all new entrants from entering our 'win a years supply of outfits' competition (sorry to all those...

When will clothes shops reopen?

In these uncertain times since the Coronavirus pandemic began, we appreciate the concerns that people have with regards visiting shopping centres a...

THE FESTIVAL EDIT - Essentials To Wear During Festival Season

Festival season is officially upon on so it’s time to fish out those wellies, grab your favourite pair of sunglasses, and start packing to go off a...

Stay Cool in Style with Summer Menswear Essentials

Fashion trends are as changeable as the British weather (umbrellas out one minute, shades on the next) making it tricky to know what to wear. Wheth...

The Ultimate Guide to Buying Swim Shorts

It’s officially holiday season, which means that it’s time to update your wardrobe with the latest swim shorts styles. Whether you are looking for ...

5 Fashion Staples that Every Man Needs in His Wardrobe

When it comes to fashion, no trend is forever but there are certain items of clothing that will see you through multiple seasons. These menswear ba...

How to Style a Floral Shirt for a Fresh Look

The humble floral shirt has gained a bad reputation as a cringe-worthy piece that all dads seem to don during summer. However, like all fashion tre...

Golden Equation SS19: The Must-Have Pieces

Spring is now well and truly here with the thermostat regularly reading double digits and the days steadily getting longer and brighter. A new seas...

How To Handle L I F E

Life for most people today is busy. Our attention is pulled constantly into many different directions and it can often feel like something has got ...